EBay Marketing Case Study

EBay Marketing Case Study Teresa A. Cochran EBay has established itself as one of the largest and most popular online trading sites on the internet. Developed in 1995 by computer programmer, Pierre Omidyar, eBay has grown tremendously, creating what may have described as the perfect market. EBay not only pioneered emerging technology but revolutionized a new business model with person to person online sales without interference of outside regulation. The online auction industry itself has grown tremendously since the 1990s, with thousands of Americans supporting themselves solely by selling merchandise online as one of the original internet trading platforms. EBay gained notoriety by having reasonable prices and for having hard to find items. It allows sales both locally and on an international level, with a diverse and energetic group of members and independent companies. Today, eBay connects a global community of buyers and sellers via an exceptional platform that connects people who, otherwise would not be connected (Kotler Keller, 2012). By creating a business model that relied on connections, the eBay platform offers millions of unique items for sale or trade each day. EBays growth and momentum has continued as individuals and small businesses discovered that eBay was an efficient way to reach new customers and other businesses (Kotler Keller, 2012). EBay offers many different products in a large number of categories ranging from clothing to cars, and the bidding format puts the consumer in charge of the trade. But why has eBay grown into a billion-dollar global enterprise while other similar sites have failed? Since its inception, eBay is one been of the pioneers in internet e-commerce and has been successful in creating an online community of buyers and sellers of practically anything imaginable. This case study will analyze several factors in the development and ultimate success in addition to mechanisms by which eBay interacts with the market. An analysis into these strategies reveal that the growth of eBays online auction platform can be attributed to growth in the e-commerce market, an innovative approach to social interactions, emerging market trends, strong sense of community, and the core values of the organization have all contributed to the success of the company. EBays positioning statement is The worlds Online Marketplace, which is significant for the companys view of its identity. The core values at eBay were to develop a culture of trust and fun. Among the factors that have been credited for eBays success have ranged from the use of website to increased customer feedback, buyer protection, range of items, competitive prices and also the ability to reach a global market. EBays successful evolution has been based on their ability to reduce risk to the buyer, minimize disinformation, and enforcing rights to property. By developing relationships between buyers and sellers in a trade many of the issues around mistrust, uncertainty, and cooperation are resolved and seek to guarantee both parties a successful exchange. This exchange satisfies both by parties by allowing the buyer to control the maximum price they are willing to pay and the seller can benefit from increased profit margin and the efficiencies gained by utilizing an online platform. Buyers can view items by seller, location, condition or time remaining in the auction. As evidenced by the number of site visits per day, eBay appears to be an efficient way for individuals and more recently businesses to sell merchandise (Kotler Keller, 2012). The organization also regulates transactions its seller profile and feedback forums. This form of rating and comment is linked to the sellers performance. Feedback has been attributed as a major important factor for achievement of success. The members of the eBay community have the ability to leave feedback or rate items bought on eBay This type of feedback encourages both buyers and sellers to feel like and integral part of the organization. EBays online personal trading community relies on the mutual trust and respect. This creates a connection between both parties; therefore there is a mutual dependency in all transactions that underpins the culture of the eBay community. Business relationships between buyers and sellers are pivotal in the maintenance of the business structure. These relationships involve issues regarding compliance with formal or informal regulations. As previously noted, the business model utilized by eBay is one that is based on mutual trust. The company offers users buyer protection on purchases made via PayPal. Therefore, by members use of the PayPal payment system, each member can be confident that their transaction is protected against deceit or being duped in any fashion. Evaluation of eBay fee schedule EBays business process creates a business model, which does not require the carrying of inventory, but rather has its share of the profit margin from every transaction that it does (Mishra, 2010). This type of fee structure in most commonly referred to as second degree price discrimination. This practice refers to the charging of an insertion fee for each item listed and is designed to attract vendors with higher sales volumes. In addition to the listing fee, the vendors are charged a percentage based on the final dollar amount of the auction or buy it now listing. EBay also caters to buyers who purchase goods in higher volumes. This strategy attracts a small business owner who would like to purchase merchandise in bulk but does not have the resources to buy from larger wholesale distributes. The discussion of whether or not the fee schedule is optimal depends on the vendors status in the marketplace. In response to feedback from sellers, EBay has made significant revisions to the fee schedule in response to increased competition in ecommerce. EBay has launched a new fee structure and incentives for sellers in an effort to remain the most competitive commerce platform (Rao, 2013). The simplification of the pricing structure allows vendors to list items for free therefore both individuals and eBay store owners can increase their profit margin. The listing fees for the occasional seller are very different from those of power seller in that there is a difference in the number of free listings. Small volume sellers can list up to fifty listings monthly while power sellers can list up to twenty five hundred. This fee structure is optimal for smaller volume sellers. These changes in the fee structure will benefit larger power sellers by discounting fees charged to maintain thei r online store. In the older fee structure, there were no free listings for stores (Rao, 2013). Other revisions to the fee schedule include basing the final value fee on the items price at the completion of the transaction. As with any other business traditional or ecommerce, an evaluation and adjustment must be done routinely to their pricing structure to ensure that it is beneficial to both the vendor and the buyer. EBay must continue to evolve to remain competitive in a very diverse segment of the consumers who will be participating in the online marketplace via new outlets such as Facebook Marketplace. This fee structure is been made more optimal for buyers and sellers but will be a vulnerability as more consumers utilize platforms that do not charge a transaction fee such as Facebook and Craigslist. Whats next for eBay? Online auctions have become an increasingly popular and efficient ecommerce method of facilitating the participation of Internet users in trading activities through flexible pricing processes, convenient access and the availability of a large variety of products (Cui, Lai, Liu, 2008). The advancement of eBay commercial center has developed into a worldwide commercial center since its dispatch in 1995. Current market patterns demonstrate that far from the underlying concentration of individual to individual deals so as to be more aggressive with other online retailers. A significant number of the efficiencies that added to the underlying development of eBay, access to data, diminishing geographic impediments to online business are the consequence of the development of the web. EBay is currently still growing as an online auction marketplace, with operations in the United States, Europe, African and even Asian countries. There is such an enormous interest for web based business in this quickly creating world. eBay has a great deal of preferences if the drive proceeds with, this movement could quicken given eBays emphasis on online installment frameworks, for example, PayPal, the ascent of web-based social networking and its consideration on creating markets. This will help them to maximize their chances to market and make other investments that will enhance the marketplace and help the sellers grow their businesses (Kotler Keller, 2012). When completing an evaluation for whats next for eBay, innovation and continued expansion into undeveloped markets must consider. Demand for products to be available online is growing at a rapid pace. Another aspect central to continue success is to evaluate the technology utilized and focus on innovation in order to remain competitive in the fast paced online auction market. EBay sales dipped when GOOGLE changed its algorithm and eBay was no longer on the top of the search results when people were shopping online (Rao, 2015). With web based business growing rapidly, eBay can utilize online networking as a platform to increase sales. Social media sites like Facebook Twitter and Instagram can be utilized as promoting diverts to attract more clients for eBay. Auctions can also be cross-promoted on local sites such as Craigslist. Web-based social networking enables online shoppers to support the development of an online business. EBay could build its customer base by addition and expansion current of partnerships and investments around the globe as well as focus on the maintenance of current connections between the buyers and sellers. Additionally, eBay must focus on maintaining a fee structure that is optimal for all parties, buyers, and sellers. Fees should be as low as possible to the vendors in order to reduce the final price to the buyer. The company should improve technology as one of the key components of the existing business model, making it easier to think of new way to do development of alternative ways to reconfigure existing resources (Kimble Bourdon, 2013). In conclusion, with the high number of goods and services that can be exchanged without geographical constraints, eBay is well positioned to maintain is growth rate and achieve even greater sales volume. References Cui, X., Lai, V. S., Liu, C. K. (2008). Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review. Electronic Markets, 18(4). http://dx.doi.org/10.1080/10196780802420752 Kimble, C., Bourdon, I. (2013). The link among information technology, business models, and strategic breakthroughs: examples from amazon, dell, and eBay. Global Business and Organizational Excellence, 33(1), 58-68. http://dx.doi.org/10.1002/joe.21523 Kotler, P., Keller, K. L. (2012). Marketing management (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016 Mishra, M. K. (2010, December). Why is eBay the Most Successful Online Auction? Global Journal of Management and Business Research, 10(9), 62-65. http://dx.doi.org/GJMBR-B Classification (FOR) 350213 Rao, L. (2013, March 19, 2013). To Compete With Amazon, eBay Debuts Free Listings And Simpler Fee Structures For Sellers [Blog post]. Retrieved from https://techcrunch.com/2013/03/19/to-compete-with-amazon-ebay-debuts-free-listings-and-simpler-fee-structures-for-sellers/ Rao, L. (2015, July 20, 2015). For eBay, a new chapter begins. Fortune Tech. Retrieved from fourtune.com/2015/07/19/ebay-independence

How far do you think Educating Rita has a happy conclusion?

Many definitions of comedy claim that at the end of the play a happy conclusion will have emerged. How far do you think Educating Rita has a happy conclusion? Educating Rita is a play by Willie Russell, set in 1983. It is a semi-autobiographical play about Rita, a young working class Liverpool hairdresser who decides wants to gain an education using an Open University. Her tutor is the disillusioned and alcoholic Frank, who teaches at the Open University to pay for his drinking habits. Rita decides she wants to learn everything, even if it means ‘abandoning her originality’.With Rita’s marriage break down, and Frank’s alcoholism, will either of them ever receive their happy ending? In some ways, I think the Educating Rita does have a happy ending. This is due to many incidents throughout the play which shows Frank and Rita can have a good life and can now move on with it. At the beginning of the play, Rita says that she â€Å"wants to learn everything†. By the end of the play, she fulfils this dream as she passes her exams and can now be seen as an â€Å"educated woman†.She can now be herself, a working class hairdresser, yet have an education at the same time, which she didn’t think she could have before, as she thought she was â€Å"out of step. † Furthermore, nearing the end of the play, Frank gives Rita a dress that he bought for her. â€Å"Well, it’s er – it’s a dress really†. This is significant as she says that she’s not going to buy a new dress until she has learnt everything and passed her exams. When Frank gives Rita the dress, he says it’s for an â€Å"educated woman friend† of his.Therefore, this could show that the play has a happy conclusion as Rita has done what she wanted to do and, with Franks help, learnt â€Å"everything. † Also, Frank gains self-confidence. This is because Rita convinces him that he is a good teacher. â€Å"I came to tell you you’re a good teacher. † This shows that Frank, although a few hiccups along the way, gained a lot throughout the play. This shows that Educating Rita has a happy ending because Frank finally gets approval and self – confidence. Rita also realises that she has choices.This is shown when Denny burns her books. â€Å"He said either I stop comin’ here an’ get off the pill, or I could get out altogether. † This shows how serious Rita is about gaining an education, even if it does mean sacrificing her marriage. This shows that Educating Rita does have a happy conclusion as, even though Rita loses a few things, she now knows she has choices. â€Å"I’ll make a decision, I’ll chose. † This shows that Rita knows she doesn’t have to conform to what other people want. Half way through the play, Rita has an identity crisis. â€Å"Because I’m a freak.†Rita thinks she is â€Å"out of step† becaus e she doesn’t fit in either working or lower class and she doesn’t know where she should be. This is shown when she doesn’t know whether to go to the pub with her family, or to Franks house for dinner. However, after her roommate Trish tried to commit suicide, Rita realises that being higher class doesn’t mean you’re happy. Also, that she doesn’t have to change to fit in. This shows that Educating Rita can have a happy conclusion as Rita goes back to her usual enthusiastic self and is back to having her own opinions, instead of â€Å"empty quotes.†Even though Frank and Rita have negative experiences throughout the play, Rita cuts franks hair and wishes him good luck, so they depart on good terms. â€Å"I’ll take ten years off ya. † This shows how Educating Rita can have a happy conclusion, even though Rita is back to being a hairdresser, her and Frank can remain friends and they have both learnt a lot from each other. On the other hand, the play could be seen as having an unhappy conclusion. This could be due to how Frank and Rita departed. Firstly, throughout the play, Frank shows signs of having a crush on Rita.â€Å"Why didn’t you walk in here twenty years ago? † This shows Frank fancies Rita, however Rita never reciprocates these feelings, which could be seen as disappointing as it’s not a normal love story. Educating Rita could also be seen as having an unhappy ending as both Frank and Rita are what they used to be. Frank remains an alcoholic and Rita is back to hairdressing. â€Å"If you could stop pouring that junk down your throat. † Rita thought Frank would stop drinking, however he doesn’t. Therefore, the play could be seen as unhappy because Frank hasn’t got out of his old habits.In conclution, I think that Educating Rita could been seen to have a happy ending because Frank and Rita both gain something from being together. Although they have thei r ups and downs throughout the play, they depart on a happy note. Rita learns everything she wants to and fulfils her dreams of being educated whilst Frank rekindles his love for poetry and gets to move on to Australia, as well as his self-confidence. They both have a happy ending and can still be friends, even if Frank was hinting throughout the play that he fancied her. Therefore, I think that Educating Rita has a happy conclusion overall.

The law of negligence disaster at a charity event - Free Essay Example

Sample details Pages: 7 Words: 2139 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Case study Did you like this example? Brief : 106924 Delivery Date : 15/12/2005 Title: LAW: Tortious Liability and Negligence ENGLISH LAW (1st Year LLB Law Uni Degree standard) QUESTION Lucky BStard wins  £7,843,000 on the National Lottery. He decides to invest  £5,000,000 and, in his words, to Spend, spend, spend the balance. He solicits the services of Whizzkid, a financial advisor, who has just returned from a three year get away from it all stay in a Tibetan monastery. Don’t waste time! Our writers will create an original "The law of negligence: disaster at a charity event" essay for you Create order Imbued with Buddhist ideals, Whizzkid decides that, for the foreseeable future, he is not going to charge for any financial advice. On his first day back in the office, Whizzkid advises Lucky to invest  £2,000,000 in a newly floated e-company. When Whizzkid left for Tibet, shares in e-companies were increasing in value at a phenomenal rate but, about two years ago, there was a sudden downturn in their value and many such companies went into liquidation. Whilst in Tibet, Whizzkid heard nothing of the financial markets. Within six months Luckys shares are worth only  £7,500. He loses a further  £1,500,000 after following the financial tips of Hari Potta, an Indian mystic, who has set up an internet webpage in which investment advice is offered. Chastened by these experiences and somewhat tired of the extravagant lifestyle that he has adopted , Lucky decides to spend  £1,000,000 on promoting a charity extravaganza to raise money for Aids victims in the third world. The highlight of the charity event is an attempt by Dan Dangerous to set a new world record for ascending into the air, attached only to helium-filled toy balloons. (The current record stands at 11,000 feet). Dan attaches himself to six hundred balloons and the ascent is going to plan when the cord is severed by a passing jet. The shock of the proximity of the jet causes Dan to pass out and he is unable to activate his parachute and plunges to his death in front of the watching thousands. Dans former girlfriend, Minnie, who is pregnant, is present and the shock causes her to miscarry. Prodnose, who was in the vicinity of the event, wondered why there was such a large crowd and saw it all through a pair of very powerful binoculars. He suffers a nervous breakdown as does Sam, a fireman, who was on duty at the extravaganza and who was part of a team which tried unsuccessfully to break Dans fall by holding a tautly stretched fire blanket directly below him as he fell. Having watc hed the fall on live television, Beryl, Dans mother, is traumatised. Julius, Dans father hears the news on his car radio and rushes to the scene and formally identifies Dans body. Lucky admits that he was negligent in that he failed to check whether the site of the extravaganza was on any flight paths and he pays compensation to Dans estate. Advise Lucky as to any redress he may have against Whizzkid and Hari Potta and as to his liability in respect of Minnie, Prodnose, Sam, Beryl and Julius. Assessment Criteria In arriving at an assessment particular attention will be paid to the following: i) the students ability to identify the relevant legal principles ii) the appropriateness of legal authorities iii) application of the law to the facts iv) the clarity and cogency of argument ADVICE For the sake of clarity and brevity, after a breakdown of the applicable legal framework the individual issues in this colourful scenario will be isolated and considered in turn. The brie f under analysis concerns, inter alia, tort law and specifically the law of negligence. Lucky Bà ¢Ã¢â€š ¬Ã¢â€ž ¢Stard can be advised that in order to ground an action in negligence five essential conditions must be satisfied on the balance of probability. First, it is necessary to establish that the claimant is owed a legally recognised duty of care by the defendant. Lord Atkins defined the range of the duty of care in negligence in Donoghue v Stephenson.[1] He stated: You must take reasonable care to avoid acts or omissions which you can reasonably foresee would be likely to injure your neighbour. Who, then, in law, is my neighbour? The answer seems to be persons who are so closely and directly affected by my act that I ought reasonably to have them in contemplation as being affected when I am directing my mind to the acts or omissions which are called in question.[2] Second, we must establish a breach of that specified duty. In Blyth v Birmingham Waterworks[3] it was stated that: à ¢Ã¢â€š ¬Ã…“Negligence is the omission to do something which a reasonable man, guided upon those considerations which ordinarily regulate the conduct of human affairs, would do, or doing something which a prudent and reasonable man would not do. The defendants might have been liable for negligence, if, unintentionally, they omitted to do that which a reasonable person would have done, or did that which a person taking reasonable precautions would not have done.à ¢Ã¢â€š ¬Ã‚  A calculus of risk analysis can taken employed regarding the possibility of breach of duty in Luckyà ¢Ã¢â€š ¬Ã¢â€ž ¢s case. This approach weighs the risk or harm (Bolton v Stone[4]) and probable severity of harm (Paris v Stepney Borough Council[5]) that may be suffered against the cost of precautions (Latimer v AEC[6]) and any other factors that might operate to excuse the risk taken (Watt v Hertfordshire County Council[7]). Third, loss or damage must be shown to have been suffered. Fourth, the damage suffered must be sustained as a direct, causal result of the breach identified: Barnett v Chelsea and Kensington Hospital Management Committee[8] sets down useful guidance on this issue. Finally it must be shown that the damage stipulated above was reasonably foreseeable in all the circumstances of the case ie. not excluded on grounds of being too remote. It should be noted that all the above points must be satisfied before Lucky Bà ¢Ã¢â€š ¬Ã¢â€ž ¢Stard can be advised that he has a good case for compensation. Each of the parties will be dealt with separately and in turn. Advice re Whizzkid It is necessary to apply the facts to the five-point framework discussed above in order to deliver reliable advice to Lucky as to his dealings with Whizzkid. Moreover, where a negligent statement causes pure financial loss such as in this case an additional legal framework applies. In Hedley Byrne v. Heller[9] the House of Lords recognised the existence of liability for pure economic loss arising from a negligent statement. The court, developed a test for reasonable foreseeability of harm. Lord Reid stated that such liability would only arise where there was a à ¢Ã¢â€š ¬Ã…“special relationshipà ¢Ã¢â€š ¬Ã‚  between the parties. He explained that a special relationship would exist: à ¢Ã¢â€š ¬Ã…“where it is plain that the party seeking the information or advice was trusting the other to exercise such a degree of care as the circumstances required, where it was reasonable for him to do that, and where the other gave the information or advice when he knew or ought to have known that the enquirer was relying on him.à ¢Ã¢â€š ¬Ã‚  Lucky has attended Whizzkidà ¢Ã¢â€š ¬Ã¢â€ž ¢s office and it is reasonable for him to seek financial advice in that formal professional context. Furthermore, Lucky cannot be expected to know of Whizzkidà ¢Ã¢â€š ¬Ã¢â€ž ¢s recent history and his lack of knowledge of current investment strategy. Given the amoun t of money involved it is plain that Whizzkid should have appreciated the seriousness of the situation and taken more care over his advice. It is therefore submitted that a special relationship exists and that liability is owed to Lucky. Advice re Hari Potta This situation is slightly different, given that this so-called Indian mystic has set up an internet webpage on which investment advice is offered generally and to the world at large. Hedley Byrne was applicable re Whizzkid because Whizzkid was offering specific and individual advice, however in the case of Hari Potta, the case of Caparo Industries v Dickman[10] is of more relevance. In Caparo, information was put into general circulation and was capable of being relied on by strangers, just as in Hari Pottaà ¢Ã¢â€š ¬Ã¢â€ž ¢s case. The court held that in these circumstances no general duty of care would be owed unless the defendant had particular knowledge of the reliance on and use of the information by the injured pa rty. Unless Hari Potta has the aforementioned knowledge it is unlikely that Lucky has a claim against him. Advice re Minnie Lucky has admitted liability for negligence in causing Danà ¢Ã¢â€š ¬Ã¢â€ž ¢s death. Minnie has suffered nervous shock and a miscarriage as a result of witnessing the incident. In so-called nervous shock cases it is necessary to distinguish between primary shock victims, who also sustain physical injury or are in some other way directly involved in the accident and secondary shock victims, who are affected either as a consequence of witnessing the accident or out of concern for the safety of another: Alcock et al v Chief Constable of South Yorkshire Police[11]. It is advised that Minnie will be considered a secondary victim on the facts. Mindful of the risk of a flood of claims from this class of potential litigant the courts have imposed rigorous criteria to be met before the existence of a duty of care to prevent psychiatric injury will be acknowl edged. In Alcock et al v Chief Constable of South Yorkshire Police, which resulted from the Hillsborough football ground disaster, the House of Lords held that a wrongdoer will owe a duty of care to a secondary victim only if: (a) there is a tie of love and affection between the secondary victim and the primary victim; (b) the secondary victim was present at the accident or in its immediate aftermath; (c) nervous shock was suffered as a consequence of the secondary victimà ¢Ã¢â€š ¬Ã¢â€ž ¢s perception of the accident with his own unaided senses (that is he personally heard or saw the accident). It is submitted that Minnie fulfils the above criteria and that she will be able to claim for the trauma of the incident. However the so-called egg-shell skull rule is unlikely to be deemed applicable in this context and therefore the miscarriage that she has suffered as a consequence of her state of pregnancy may not be claimable. Advice re Prodnose Prodnose suffered a n ervous breakdown after witnessing the event through a pair of powerful binoculars. He will be considered a secondary victim (see above). It is clear that he does not fulfil the Alcock criteria set out above (because inter alia, there is no apparent tie of love and affection) and thus he will be unable to claim against Lucky. Advice re Sam Sam, a fireman, who was on duty at the event tried unsuccessfully to break Dans fall by holding a tautly stretched fire blanket directly below him as he fell. He suffered a nervous breakdown as a consequence, but will be classed as a rescuer. Alcock provides that the strict 3-point secondary victim test described above does not apply to those participating in a rescue operation connected to the accident. A duty of care is owed to those attempting a rescue merely if it is reasonably foreseeable that nervous shock could be suffered as a result of witnessing the aftermath of the accident. It is submitted this will be easy on the facts! Sam ca n almost certainly recover damages. Advice re Beryl and Julius On the facts, Julius does not appear to have suffered specified shock or trauma and therefore does not have a claim because he cannot point to specific injury or loss. If he has suffered injury then he may have a claim on the Alcock criteria, given his presence in the immediate aftermath of the incident. Beryl, Danà ¢Ã¢â€š ¬Ã¢â€ž ¢s mother, was traumatised by watching the incident on live television. Alcock provided that parents and spouses who only saw an incident by viewing it on a simultaneous television broadcast were not entitled to damages and thus it is unlikely that Beryl has a claim. However, she may have a chance to avoid Alcock by distinguishing it on the basis that TV coverage of the aftermath of the football disaster which involved bodies being laid on the pitch while tragic and upsetting arguably lacks the real horror and immediate visceral threat of seeing a man plummeting to his death in real time. THE END WORD COUNT: 2118 (this is a global document word count including the long question etc and thus does not represent an overrun) BIBLIOGRAPHY Rogers W.V.H., Winfield and Jolowicz on Tort, (2002) Sweet Maxwell Keenan D., Smith and Keenanà ¢Ã¢â€š ¬Ã¢â€ž ¢s English Law, (1998) Pitman Publishing Keenan, D. and Riches S., Business Law, Seventh Ed, (2001) Longman Stephenson G., Sourcebook on Torts, (2000) Cavendish Publishing Kelly D. and Holmes A., Principles of Business Law, (1997) Cavendish Publishing 1 Footnotes [1] (1932) AC 562. [2] See for context: Keenan, D. and Riches S., Business Law, Seventh Ed, (2001) Longman. [3] (1856) 1 Ex 781. [4] [1951] AC 850. [5] [1951] AC 367. [6] [1953] AC 643. [7] [1954] 1 WLR 835. [8] [1969] 1 QB 428. [9] [1963] 2 All E.R. 575. [10] [1990] 2 AC 605. [11] [1991] 4 All ER 907.

Drug Use Vs. Recreational Use - 1789 Words

It is no secret that drug use has made a solid establishment within our society and will continually push negative results on people, particularly on the youth culture who are experiencing the confusing and exciting journey to adulthood (Measham et al, 2001). Just looking at the 60% increase in those charged and tried for Class A drug related crimes (Mallender et al, 2002), it is clear that research in this area is needed fast and vast quantities. However, it is since the argument that recreational use is now a familiar activity among popular sub youth cultures as apposed to the minority (Manning, 2007) that the area of attitudes towards recreational drug use be examined closer. Drug Use in the UK - From Past to Modern Day - Comparison of UK to other nations - Key characteristics, demographics and psychograpics of Drug users in UK - age, gender etc. - Drug usage / types / places / attitudes (drug use vs recreational use) Target Demo - Students There is a well-established link between students and the clubbing culture with vast findings on drug usage and the student population (CASE) . Music festivals Analysis of the changes Acceptable behaviour? Traditional / Classic Theories of Drug Use The concept of normilization, coined during the 1950s, was initially used to describe people with leanring difficulties creating normal living surroundings (Howard Parker, Lisa Williams and Judith Aldridge, 2002). Since that time the extent to which recreational drug use had beenShow MoreRelatedShould Marijuana Be Legalized?1099 Words   |  5 PagesCan a drug that is responsible for thousands of arrests each year actually be considered beneficial? Cannabis Sativa, or more commonly know as marijuana, has been previously known as a gateway drug . It is the most commonly used illicit drug amongst varying age groups in the United States. Although there are 85 active cannabinoids in marijuana, two of them make up the plants majority. Tetrahydrocannabinol (THC) is one of the main active cannabinoids in marijuana. Cannabidol (CBD), which makesRead MoreEssay Recreational Marijuana Should NOT Be Legal1698 Words   |  7 Pagesthe drug was freely sold in pharmacies for over a century.† (Rich and Stingl). In 1937, the use and possession of marijuana was made illegal, but â€Å"before 1937 marijuana was freely bought, sold, grown, and used.†(Rich and Stingl). In 1970 the congress decided to classify marijuana as a schedule one drug, which has made the legalization more difficult, â€Å"schedule one drugs are considered dangerous, addictive, and have no medical benefits.†(Rich and Stingl). Marijuana fits the schedule one drug classificationRead MoreWhy Not Legalize Marijuana? Essay1173 Words   |  5 PagesMarijuana should be legalized for both recreational and medicinal use because the US economy can reap significant benefits from legalization as well as create an influx of jobs and also to reduce street and gang disputes relating to marijuana. Also, marijuana should be legalized because it has been dealt an unfair hand by society and is justifiably safer than most know it to be. First, marijuana should be legalized in the US for both recreational and medicinal purposes because there is a very substantialRead MoreResearch Proposal On Medical Marijuana1094 Words   |  5 PagesFaculty Advisor: Dr. Flora Estes Topic: Medicinal Marijuana a growing field of interest Title: Chronic Pain and the use of Medicinal Marijuana vs Opioids Introduction and Purpose of study: Medicinal marijuana has been garnering a lot of attention as 29 states and Washington D.C have legalized medical marijuana and most recently in 2016, eight (8) states have now approved recreational marijuana. Medicinal marijuana is currently being used for the treatment of many diseases such as epilepsy, nauseaRead MoreThe Regulation And Taxation Of Marijuana Act1618 Words   |  7 PagesRegulation and Taxation of Marijuana Act.† The numbers came in and beginning December 15, 2016 in Massachusetts, individuals above the age of twenty-one will now be able to legally purchase, possess, cultivate, and use marijuana, with limitations on quantity, for recreational and medicinal use under the statutes of the state laws. While the prohibition of marijuana in Massachusetts has ended, many new movements must now begin to maintain, regulate, and pursue a positive outcome. With other states thatRead MoreShould Marijuana Be Legalized?2010 Words   |  9 Pagespurchase this drug, it must first be legalized.I also think that in order for those people to be able to receive the drug they should have legal clinics where these people can access the product from. Various states around the country, more than twenty (20), have legalized the drug for medical uses only and are debating whether they should legalize it for recreational uses also. Scientist and experts have been changing their minds recently, most people have changed their minds on the drug because insteadRead MoreMarijuan What Is It?2233 Words   |  9 Pagesand lollipops. The various names for marijuana consist of grass, pot, dope, Mary Jane, weed, joints, and numerous others. Many tend to use marijuana as a way to relax and to gain a feeling of brief euphoria. Marijuana has the abilities to alter ones moods and feelings. A user of marijuana can also experience long and short term effects from using the drug. Many of the short term effects of being under the influence of marijuana include drowsiness, loss of inhibitions, increased appetite, andRead MoreThe Federal Government Must Decriminalize Marijuana Essay2419 Words   |  10 Pages Lately it seems that drug policy and the war on drugs has been in the headlines quite a lot. It is becoming increasingly apparent that the policies that the United States government takes against illegal drugs are coming into question. The mainstream media is catching on to the message of organizations and individuals who have long been considered liberal Counter Culture supporters. The marijuana question seems to be the most prevalent and pressed of the drugs and issues that are currently beingRead MoreThe History and Possible Legalization of Marijuana Essay1165 Words   |  5 PagesDrug Laws There has never been a death from marijuana overdose. â€Å"A person would have to smoke 20,000 to 40,000 times the amount of THC in a joint to overdose† (Wing). Marijuana was classified as an illegal drug in 1970, because it can be abused very easily (â€Å"infoplease†). Marijuana was then grown indoors. Marijuana is illegally used by many people daily. Marijuana should be legalized because it is naturally grown and can be used to help cancer patients, relieve stress, and be used daily. CannabisRead MoreAlcohol And Drug Use Among College Students960 Words   |  4 PagesAlcohol and drug use among college students is viewed as innoxious fun which students take part in to get away from the stress of being a student. What begins as innocent fun can quickly lead to a self-destructive path. While often referred to as substance abuse, The Diagnostic and Statistical Manual of Mental Disorders-5 redefined it as; Substance Use Disorders and explains it to be as a cluster of cognitive, behavioral and physiological symptoms which indicate that an individual continues to use a substance